Luxury apparel for a lifestyle like no other.
Show the world who you are.
Express your lifestyle without compromising your individuality. Inspired by popular streetwear fits and high-end fashion, we plan to do things a little differently.
After all, you don't always want someone else's name on your back...
We are unique. We are YARD.
Developed in 2024.
2025? We can't wait...
Our story so far.
Our brand was born in 2023 from a desire to break the mould of conventional equestrian lifestyle wear. Offer an alternative. Shake things up a bit.
Don't get us wrong, there's nothing wrong with 'traditional' riding attire or country clothing. In fact we love it. We're just here as another option for you to express yourself.
That's why we spent the entirety of 2024 developing our initial range and truly understanding what makes us different. Indulging ourselves on the smallest details and how our products make you feel.
We have started small but adore what we have created and have distilled the journey so far into our brand values:
Uncompromising
Stay true to yourself, even if it defies convention.
The foundation of everything that we stand for. Unflinchingly unique in a lifestyle that so many different people call their own.
Confident
Look good. Feel good.
We understand the importance of being able to express your individuality and the confidence it brings. We will be bold in our choices to enable this.
Quality
Take pride in the details.
We pick fabrics based on feel, design bespoke patterns and develop trims from scratch to ensure our products leave a lasting impression. No mass-produced templates here...